Something has been bubbling under the surface for a long time. Something that I think I didn't really want to admit to myself if I'm totally honest.
I left teaching 10 years ago because I couldn't imagine life as a mum and as a full-time educator. This is the hand that many women are dealt after having children but I felt it was an easy choice that was best for the family at that point in time. I already secretly knew that I wanted to set up in business on a full-time basis, having previously had a side-business since being a teen.

It was a juggle with one little one in Nursery and another as a tiny baby. I learned a lot in those first years, more than my brain could take at times. I can't tell you how often I wanted to give it all up, how I had no idea what a brand actually was never mind owning the skills to build one. I was bootstrapping (self-funding) all the way and it was just me, a studio and an extremely supportive hubby. Being a solo business owner in the handmade field means that you have to learn how to become a photographer, graphic designer, writer, social media manager, marketer, accountant, website designer and salesperson. Oh, and design and make products at the same time.

It sounds as if I'm complaining. I'm not. I've never felt freer, more in control or self-motivated in my whole working life. And I should be happy with that right? Well, not exactly. You see the thing I talked about at the beginning, that niggly feeling, that secret fear is that I'm still a teacher after all, despite being out of the classroom for a decade.

I want a world where people can work flexibly, feel like they're making a contribution to their family's finances, take their business wherever they travel and have fun while they work. Most of all I want to share my tips and tricks with you, so you don't have to work as crazily as I did in the beginning!

It's been a long time coming, but my new FREE Facebook group OVERSEAS MAKERS GUILD to support you in building your handmade business overseas is now LIVE! (When I say 'group' there's actually only me in it so far, as you guys are the first to know.) If you are planning, in the process of setting up, or in the early stages of launching a handmade business overseas, we'd love to have you join us.

My name is Alison and I’m a half-Spanish, half-English wife and mum, living in Tokyo.
I moved over to Tokyo from London, England two years ago with my husband and two boys, due to my husband’s job relocating, temporarily, to an office here. 

Our life now in Tokyo is such a contrast to our previous one in London, where I was a teacher and dyslexia specialist - but we felt very ready for a new adventure and chapter in our lives!

There are many aspects of Japan and Japanese culture that we appreciate and enjoy- one of them being the amazing food! We love eating sushi and have found many little sushi restaurants hidden away around unexpected corners nearby. We have also noticed that shopping is a popular activity here. Our favourite places to shop are in Shibuya, Roppongi and Omotesando - I particularly like Tokyu Hands and Parts Club, mainly because I have always been a fan of all crafts and jewellery making!

I first met Victoria and Bikudesigns at a Christmas bazaar, where she had her beautiful jewellery on display at a stall. I was so impressed by the amazing way that she had used vintage kimono material to create stunning and original pieces, that I immediately became a Biku Fan!

The magic is in the quiet times (that COIVD-19 has given us aplenty) that I have a chance to try these ideas on for size. Sometimes they work and sometimes they are thrown on the failure pile. That's the reality of design work; For every successful project there are several that just don't work out how you imagined.

This is exactly how the kimono sequin was born. It's not the sparkly plastic kind, but made of unloved vintage kimono fabric that I sourced at an antique market or from a kimono dealer, damaged but parts of it still usable. The trick was to work out how to cut the fabric into perfect discs to make something resembling a sequin.

Cue the 'mottainai' side of my brain. What do we already have that could help me? I didn't want to go out and buy new tools, I was sure that we had what I needed.

And then i remembered hubby's leather work toolbox. It's packed full of wonderful things that I have no idea how to use. But I remembered there were leather punches, all in different sizes.

After treating the kimono with a special glue, it works very much like leather. It can be folded, punched, cut with a craft knife and it doesn't fray. So that's where I started. With a mallet, a punch and some treated kimono. And lots of patience and an open mind.

This lovely lot sent photos of themselves out and about in their new headbands. I don't have too many words for the joy I feel at seeing these happy faces finding a way to tame their Covid hairstyles while they patiently wait for it to be safe enough to visit the salon.

Here's what they said in their own words:

"I think it’s a mix of new accessories, sunshine, boy back at school part time and new biz ideas! Plus I turn 40 next week! How exciting!!! Thanks for adding a bit of joy to my week!"

"All four headbands arrived and are beautiful! And so comfortable to wear!"

"How am I going to choose? Love them both, thank you! "

Victoria: Awwwww. You all look so smiley and lovely!!
Customer:That's the magic of your headbands!

More headbands have been restocked and new colours and styles are coming all the time! See you over in the webshop.

What do you sell/ make/ do?
I sell natural products that help people to get back to basics and away from all the nasty chemicals that permeate our lives. Everything is handmade in small batches, using just a few easy to understand ingredients, most of which come from plants. 

Tell us about your business story? What is the 'why' behind your brand?
For my day job I am a journalist covering the fashion and beauty industries in Japan. I get a lot of freebies from companies, and I became very conscious of the excess waste. At the same time, I started looking more closely at the products I use every day and their ingredients. Even those that professed to be natural often weren't, and they were always packaged in plastic. I thought that maybe I could do better for myself and the planet, and I started developing my own recipes that would be simpler, more natural versions of the products I loved. I did this as a hobby for about three years before I started sharing some of my creations with friends as gifts. Eventually those friends started asking to purchase more of my products from me, and that's when I decided to turn my hobby into a business. 

What's your business philosophy?
I think every business must at its heart have something to give back; something that makes the world a better place. Existing solely for the purpose of profits is no longer acceptable, and many young consumers feel the same way. If your business is honest and ethical, sales will follow.

What problems are you solving for your customer?
Providing simple, all-natural yet effective daily products that are not packaged in plastic.

How can people shop from you?
I am still working on my website (I have three other jobs, so it's taking me a while!), but for now people can send me a direct message via my Instagram or Facebook pages.

Connect:
Facebook
Instagram

My name is Amy, I'm an Australian with a long held love of Japan and fabrics. 

I first came across Biku Designs when I was living in Tokyo and instantly loved the concept of turning vintage kimonos into modern jewelry to be worn and loved any or everyday. I met Victoria at an event she held to bring small business owners and Instagram users together. One of the things I noticed that day and have admired since is how wonderful she is at supporting other women and bring us together. 

I'm now living back in Australia and I love my Biku Designs necklace as a little piece of Japan that I took with me. I pop on my necklace when I want to add a bit of interest and colour to an outfit. It never fails to draw compliments! I also love Biku pieces as special gifts - a one-off souvenir that I know will be worn and loved.

My business is the yin to the Biku yang! I run an online store specialising in modern fabrics by independent Japanese designers. I love supporting these artists to create their original textiles and inspiring creativity amongst the sewists in my community at the same time. I named my business after my second son who was born in Tokyo at the same time as the idea for my business - Indy Bindy.

I first came to Japan as a high school student for a year long exchange and Japan has drawn me back many times over the years. I completed my latest 4 year stint in January of this year and know that I will be back many times more!
I not only love the fabric, but also the food, martial arts and the modern and ancient culture that are both alive and well today.  

You can find my fabrics at https://indybindy.com.au/ and you can follow along with my sewing and general adventures at http://www.instagram.com/indybindyfabrics

APERO
apéro. is a wine bar and restaurant located between Aoyama and Omotesando and run by French wine lovers Guillaume and Chloé Dupérier.
At apéro, our wines are directly sourced from France as we seek to provide you with a very personal, intimate wine selection that reflects both the passion and craftsmanship of the winemakers we love the most. Treat yourself with a unique and pleasurable experience by joining the apéro. community!

OFFERING
apéro is now delivering wine with a special discount of -30% on all items! Get your favorite bottles delivered directly to your home by our team, everyday from 11:00 to 21:30 for people in Shinjuku, Shibuya, Minato, Bunkyo, & Chiyoda. 
Check out the complete wine list here : https://apero.co.jp/en/wines
Order now and get a -30% discount on all price tags shown online !

ORDER
Delivered right to your home by the apéro team (limited to Shibuya, Shinjuku, Chiyoda, Bunkyo & Minato) or to be picked-up directly at apéro. wine bar aoyama.
Email : info@apero.co.jp
Phone : 03-6325-3893
Address : Japan, 〒107-0062 Tokyo, Minato-ku, Minami Aoyama 3−4−6, Aoyama346 Building, 3F

PAYMENT
Online
In cash or credit card upon delivery
Or "cash-on delivery" (Yamato, EMS...)

Facebook             Instagram

If you're in lock down, isolation or just needing a pick-me-up, I'm here to serve! The world has been turned upside down and we've become obsessed about the news, which let's face it, is making us feel downright sad.

I'm predicting terrible sales for Biku in April, so instead of moping about and feeling sorry for my business, I'm here to brighten my own (and hopefully your) days.

The whole of April will see me doing things a bit out of the ordinary. If you're in the VIP Club you'll be invited to play ZINGO! (the Biku version of BINGO but in a Zoom chat) with loads of prizes. There'll be jokes, giveaways, a trunk show, kimono colouring and probably some dancing also this month. There will definitely be lots of making in the studio and hopefully a Zoom Make-Along thrown in too. 
I need to keep busy, so let's GO!!!!!!! Are you with me?

P.S. Oh, I almost forgot, there will also be free shipping this month.
Just enter the code: WASHYOURHANDS at checkout. (Not applicable to Kokeshi Boxes sorry!)

It seems to be all doom and gloom throughout the world at the moment. We're terrified of getting sick, losing loved ones or losing our livelihoods. Anxiety is at a high and we are constantly watching the news or reading reports about the Corona Virus.

So I'm here with a positive spin on this. No, I'm not going to deny the gravity of the situation, it's clear that this is serious stuff, but I refuse to let it terrify me into inaction. That doesn't mean I'm off out on packed trains, going to clubs (too old anyway) or meeting up with friends for hanami. Quite the opposite. I'm hunkering down with the fam for a while, doing my bit so I don't spread this thing to the vulnerable in society.

First off, I'm picturing a moment in time when this thing has all blown over. Which it will, at some point. That gives me enough strength to keep going. Going out less means spending less, which means I can earn less for the time being.

Just before the triple disaster on March 11th 2011 I made an ikebana arrangement featuring early flowering sakura (cherry blossom) branches.

The devastating earthquake at 14:46 on that day triggered a deadly tsunami taking more than 20,000 lives in one wave and the following explosion at the nuclear plant in Fukushima left Japan reeling. We were terrified by endless aftershocks and distracted by where to buy uncontaminated water and (of course) toilet paper.

Those little sakura branches lay forgotten in a bucket of water on our terrace for months. And when the earth had settled enough for us to finally get life in order, I realized that the branches were still sitting there. The blossoms had long since disappeared and in their place, bright green waxy leaves had sprouted.  Underneath the water, the branch had grown thick white roots.

Fast forward nine years and one of those little branches is now a tree that blossoms every year. It sprouts the same waxy leaves in the summer and turns golden in the Autumn. After dropping its crisp leaves in the winter, within a matter of days tiny pink buds appear. The cycle is seamlessly endless.

It feels like the world is in a similar place again. This time, a slowly unfurling disaster of epic proportions. But I know we can endure if we all work together. How can I be so sure? The sakura told me so.

Hi! My name is Lena, and I am the owner of and maker at Root and Blossom. I sell personally handmade, high-quality cash wallets that equip people to be organized with their finances, whether it's for budgeting, currencies when traveling, or staying tidy. 

Root and Blossom was a brand name I remember hitting me square across the back of my head in 2009 one night while walking through a parking lot to my boyfriend's (now husband) truck. In retrospect, my life lacked many advantages growing up but for whatever reason, I never saw it that way. I've always lived with the mentality that life is what you make of it; regardless of your situation, you need to take root and blossom to thrive.

In 2014 my husband and I were young, newly married with a one-year-old and pregnant. We were overwhelmed with the world of money, investing, saving, and spending. We took a financial class that focused on cash budgeting, the idea being that it's critical to physically feel the painful emotions associated with giving money over and seeing money leave your wallet each month that wasn't present when mindlessly swiping a card.

I was already quite overwhelmed with switching away from social spending norms that I needed to find a way to make it less of a hassle at the checkout stand fiddling with my money, so I designed, constructed, and began using my wallet! Having all my budgets organized into simple zipped pockets in one place allowed me to organize and handle my money and budgets with ease and confidence.

After two years, my husband and I were able to rid ourselves of debt because we now truly felt and saw the value of a dollar. Throughout that experience, I'd got checkout employees and other customers in line asking me where I bought my wallet and how they could get one. I started making individual sales here and there, but then those people had friends or family that they wanted to pass my information along to, which eventually led to my first Etsy wallet sale on September 2, 2014.

Over the last five and a half years, I've learned that people around the world desire these wallets for more reasons than my intended purpose, and I adore that! I set out to solve the problem of simplifying budgeting, but I also helped solve the problem of organizing currencies for people who are traveling through multiple countries and thrifty shoppers wanting a practical way to divide their coupons. 

What I want potential customers to know about my business is that when you buy from Root and Blossom, you're not only supporting a single small business, you're supporting multiple!

It's my business philosophy that there is room for everyone, and the success of my business is because of the other team players in the arena. I also find it beautifully poetic that financial frustrations and burdens led me to a place of financial freedom where I now have the means to donate and support charities more than I was capable of previously! The bigger my business grows, the more I can give, and that's what keeps me in it. 

If you are interested in checking out my cash wallets, please visit my shop at www.rootandblossom.etsy.com! You can also find the latest Root and Blossom information through Instagram, @rootandblossom. XO

My name is Tanja Bach, the Founder of Contents Bridge KK, a learning and development company providing action-inspired soft skill training for corporations as well as executive and entrepreneur coaching. We will be adding graphic recording services to our offerings as soon as I have completed the certification process. 

I'm originally from Germany, grew up in Switzerland, studied in the US and have lived in Japan longer than anywhere else in the world. (Long enough to see that slivers of silver are starting to add sparkle to my dark hair). 

It's difficult to summarize why I love Japan so much.  For starters, my soulmate is Japanese. I also love that Japan is a country of contrasts, modern and old, innovative and traditional.  If you open your eyes, there's so much to see.  I learned  to appreciate the small things and look for beauty everywhere. That's also one reasons I love Bikudesigns. Victoria manages to transform old things into modern jewelry in an innovative and wearable way.

A few months later, Bikudesigns (aka Victoria), started to advertise the Leap Collection 2020, a collection of "unique and never to be repeated" earring designs. I mean: UNIQUE and NEVER to be repeated?!  Who doesn't want to wear one of those around town! Plus she turned it into a treasure hunt, only revealing the new designs on the day of. And so I woke up in the morning and checked the Bikudesigns webpage while I drank my cup of coffee.  `Cause, you never know, there might be pair I just need to have....

My name is Shelley Sacks and I was born in Cape Town, South Africa. I am an Australian citizen having lived there for 14 years and I am now a Permanent Resident in Japan, after 15 years of an interesting life here.
I live in Azabu Juban and I am the owner of Ohana International School, a truly amazing International preschool in Minato-ku, Tokyo. 

What I love about Japan
I love the cleanliness and the order, which makes standing in line for a short person just wonderful. I never have to worry about not being seen or served.....phew. I also love the nature in the countryside of Japan and in particular the rotenburo (outdoor bath). Sitting in an outside onsen in the snow is something extremely special.

Why I buy Bikudesigns
I buy Bikudesigns for friends and they all absolutely adore their gifts. One of them in the USA who lived in Japan many years ago said that wherever she goes, people remark on her stunning necklace. 
I love my Bikudesigns brooch and am so happy that Victoria could use the kimono material that I sent her for this and other jewellery that people may purchase. 

Tell us about your philosophy
A huge part of the philosophy/mission statement of my school is "giving back to the community". I love how we give back and share our blessings with others. By giving kimono material that has been in our storage for a long time to someone who I know will use it; by building a kindergarten classroom in rural Cambodia called 'Ohana Learning Tree'; by participating in Place To Grow Santa Soul Train event every year and giving gifts to the children there; by building a home for a family who lost theirs in Typhoon Hainan in Philippines.

After a Christmas and New Year studio hiatus, it was time to challenge my design muscles and see what my brain could come up with. It needed to be woken up after a very busy year of working in this business. I wanted to challenge my creativity in ways I hadn't before to get myself back into the swing as quickly as possible.

Not just a challenge, a MEGA challenge of daily proportions. That's more like it. 29 pairs of earrings, each unique and created from the materials I had on hand in the studio. No ordering supplies, no popping to the craft shop to stock up...simply what was in front of me.

Every day from 1st -29th February, I'll be uploading a pair of one-of-a-kind earrings to the Biku webshop. Each pair is unique and never to be repeated. Keep popping into Facebook and Instagram to see the daily offering.

Imagine walking into a restaurant/party/bar wearing something that nobody else owns? Something that they  can't actually get even if they wanted to? Something with a story.
Are you in?

EQUIPMENT/ PREPARATION
Pre-heat oven to 200 degrees C

Large bowl for dry ingredients
Small bowl for wet ingredients
Lemon squeezer
Measuring jug
Strainer
Butter knife or other non-sharp knife

INGREDIENTS
Dry
200g graham flour
300g whole wheat flour
2 tsp salt
1 tsp bicarbonate of soda
Wet
400ml milk
Juice of one lemon
2 tsp honey

1. Mix the two kinds of flour, salt and bicarbonate of soda in the large bowl.

Add your extra ingredients and flavours at this point. You could add dried herbs, spices, raisins, dried figs, nuts, seeds...ANYTHING you like!

2. Juice one lemon and add to 400ml of milk to make butter milk. Mix until the mil thickens.
Add the honey and mix.
Add the wet mixture to the dry ingredients bit by bit, mixing with a knife.
The consistency of the dough will be surprisingly wet and sticky! If it's runny, add some more flour until it turn sticky.

3. Line a baking tray with grease-proof paper or a silicone mat if you have one (I'm using up my Costco bulk buy and then switching to silicone).
Wet your hands and shape into a ball.

4. Wet a sharp knife and make a deep cross into the top of the dough.
Bake for 40 mins at 200 degrees C.

NOTE: I've tried this recipe with a mix of rye, strong white flour and wholemeal and other combos too. As long as you have 500g of dry flour ingredients, it should work.
Here are some breads I've tried and LOVED:
Rosemary
Basil
Sesame
Chia Seed
Raisin
Fig

I'd love to know how you get on with the recipe, so please share your bakes on social media using the hashtag ＃bikubread and tag me anywhere @bikudesigns. I promise I'll try to share you to my stories.

We've all been there... searching the internet blindly to find that special gift for an important birthday, a special thank you, a pick-me-up for a friend, a graduation, Mothers' Day, Fathers' day...the list really goes on. We spend hours and hours scrolling for that 'special something'.

But why do we feel the need to gift that special something in the first place?
1. It shows the receiver that we know them.
2. It shows them we care enough to go the extra mile to find something they'll love.
3. It demonstrates our good taste.
4. We want the receiver to feel unique and valued.
5. We want to support small businesses and all they stand for.
6. We want to shop sustainably, buying items from brands that are not mass-produced.
7. We want a story. Of the hands who made it, the history, where the idea came from.

As a maker, I see the work that artisans put into their work and support them as much as I can. I appreciate that they do the same in return for my business.

Recently in an eco- group that I'm in on Facebook there was a thread about dish scrubbies, the ones that are made from yarn and are either knitted or crocheted, can be washed in the washing machine and contain no plastic. In Japan they're called 'tawashi' and have been a thing since the beginning of time. Unfortunately, it seems that with the march of progress, these traditional daily objects have been temporarily forgotten....and you know how I feel about forgotten things.

Not long ago, I saw them for sale for a reasonable price  at a local yarn shop, run by an aging 'obachan', but it's mainly the older generation who still make and use them in their daily lives. Recently though it does seem that they are having a minor comeback as I found a great book in my local craft shop all about handmade tawashi.

The Biku brand is all about sustainability and slow-living, and I guess that's something you guys are into too.  So I put together a quick tutorial of how to make a very basic tawashi so you can have a go at home. I'll also be doing a little Tawashi Giveaway soon, so make sure to sign up to my newsletter to hear all about it.

Level: Intermediate beginner
What you need:
A crochet hook- not too large, not too small! We are aiming to reduce our consumption so use what you have, or borrow one!
Some yarn- anything will do (recycled from an old sweater is even better for the environment)
Scissors
A darning needle
Stitches:
Chain
Slip stitch
Double crochet

Disclaimer:
I'm not a professional crocheter, I just crochet for fun and for life! I'll leave the more challenging projects to people like the super-talented (and infinitely patient) Vicky from Ice Flower Crochet.

Uppercase Magazine, is a magazine for the curiously creative, filled with typeface, textiles, paper, art, surface pattern, vintage ephemera and general loveliness. Available by subscription or in art and design book stores internationally.

I was already a big fan of Uppercase before being published in the magazine, so I guess that was the first step to getting on the pages.

Many of you know that I took part in Marie Forleo's B School this Spring, something that took me two years to pluck up the courage to apply for (hello self-doubt). B School is a two month business course for entrepreneurs who want to grow their business from the heart. In one of the units we were invited to ask ourselves, 'How would you behave if you were the best in the world at what you do?' The activities that followed involved choosing three people we admire and who we want to align ourselves with, shoulder to shoulder.

I knew immediately that one of my people would be Janine Vangool, editor extraordinaire, who self-publishes Uppercase Magazine every quarter as well as other books and publications. She is a powerhouse in the design magazine world and I wanted a bit of it!

The activity went on to ask students to research everything about the people they chose. Read their latest blog post, find out which books they'd written, what they like/ dislike, follow their social media channels and reach out in some way. Initially I wasn't feeling so bold, so my first reach-out was to subscribe to the newsletter. (Lame, I know!)

Then, during the research period, I discovered that Janine was also a B Schooler...I saw it as a sign. And then when I saw a 'Submissions' tab, I clicked to see that she wanted people to write about 'Perfectly Imperfect', and the submission was in a week's time. At this point, I asked myself if I wanted this enough to write the article and reshoot the photos using my DSLR camera for the quality and size they needed for print with only a week to go. The answer was of course, yes. The stars were too aligned to ignore it.

After clicking the submit button, I have to admit that I felt slightly nauseous. But what I knew in my heart is if you don't try you are 100% sure to fail, not a single chance of success.

A few weeks later with continued Uppercase radio silence, I assumed my submission had been unsuccessful. Surprisingly, I wasn't that disappointed, I just chalked it up to experience and was proud to have put myself out there. In my eyes I'd already been successful. Taking the steps and not fearing failure was the drive and the win. Who knew?

The icing on the cake was when the congratulations email arrived in my inbox, then when the magazine itself arrived in my post box. Reading the submissions and articles from the amazing Uppercase community that Janine has built was inspirational, and with Biku nestled among those beautiful pages, I quietly thanked Marie.

They're back in stock after almost selling out completely at The Big Summer Upload.
In fact, the brand new collection is now selling quite quickly over in the VIP Club, so I guess I'll be making another batch for the late summer collection. This launch we're doing things a bit differently as you get to choose your bezel finish and the necklace style as well as the fabric. This makes your piece perfectly bespoke and designed for you without the bespoke price tag. Everyone's a winner!

I need your colour ideas for the new Autumn/ Winter collection, so please do leave a comment or message me with your ideas. I'm also going to be adding some sashiko pieces as well as Boro and vintage Tenugui for A/W. Which ones would you like to see?

GLOSSARY
Sashiko: decorative reinforcement stitches used for mending and patching. Traditional decorative sashiko uses mainly indigo fabric with white stitches.
Boro: Literally 'rags'. Fabric that has been reinforced with patches and stitches over many decades. Boro is a highly collectible and expensive textile and is usually blue.
Tenugui: traditional Japanese hand towel made from cotton.

This launch is for subscribers to the Bikudesigns Newsletter only.
The listings will be uploaded to a closed area of the Bikudesigns website and a secret link will be mailed to subscribers' inboxes the day before the launch . Payment is via credit card.
If you want to buy, sign up to the mailing list here.

The launch is finally live and coming into its last few days.  It took a lot out of us to get to this point yet it was all worth it. And probably not in the way you’re thinking. The release was so limited that we were never going to become overnight millionaires!

Alex and I started back in October 2018 with the inkling of an idea that we wanted to collaborate on a product line in some way. Alex sourced and ordered the hand-beaded/embroidered bags from an artisan she’d discovered in India and it was then up to me to design and make jewellery prototypes that our customers would love.

And that’s where I got a bit stuck. You see, I’m a sucker for colour and pattern and every single kimono I had in stock just wasn’t right. And then I went to the Boroichi in January and found ‘the one’. There she was hanging on a rack looking a little unloved and in mostly great condition. I knew immediately what she would become when I breathed new life into her forgotten fabric.

So the collection was ready and could now picture the type of shoot we wanted. After many Pinterest boards focusing on the look and feel of the shoot, wardrobe and even poses, we were ready to approach our models. There was also a process behind this. We first wanted to make sure that the models were women we knew. Real people, with real bodies and real lives and all very different from each other.

We wanted to enjoy ourselves on the day and show our customers that our products work equally well in formal or casual situations, for any body type, hair colour, skin tone or age. No discrimination.

We didn’t let the fact that we had had no experience of running a photo shoot stop us. No, it wasn’t perfect (we forgot to pack a hairbrush for the location shoot and it was a bit windy and dry - hello static!). We weren’t sure of how much to direct the shoot as we were worried that we would step on our photographer’s toes. I now realise that having a camera directly linked to a laptop is essential for the creative director to see what the camera sees. It so hard standing at an angle (out of shot) to know what you’re getting. But it still turned out fine.

We went into the shoot to learn a new skill not to make sales. It worked out that this was cheaper and more effective than any course could ever have been. A course would have been helpful to set the steps in place, but it wouldn’t have helped us to remember to pack a hairbrush.