Bespoke Order Pricing
I'm three years in to my business relaunch and things are getting bigger and growing fast. I now have to make sure that I am covering all my costs as well as being paid for my time.
Buying a piece of my jewellery isn't just the raw materials and the time it takes me to make it. The hours of design, discarded prototypes, sourcing fabrics, travel expenses, IT equipment, packaging supplies, website hosting, accountancy fees, utilities, studio rental not to mention the hours of training I have undergone (and the money I've invested) to develop the skills to make the finished item.
I have known for some time that my business model didn't make very much sense. Why was I selling a bespoke piece (designed with the customer, emails going backwards and forwards, pulling out kimono silks and making a single piece at a time) for the same price as one I made in a batch of 10 (which is a far more ergonomic production model)?
In the next few weeks I'll be rolling out online bespoke packages (the elite line of Bikudesigns) for you to order directly. I'm trying hard to streamline the process, and I realise that the new pricing structure may be too expensive for some. But I believe I am now charging the correct price for my exclusive work.
You can still buy off the rack for cheaper than the bespoke line, and cheaper still in the VIP Club. But if you are in the market for something exclusive, designed with you, FOR you, then the bespoke package is for you. And if it's not for you then, I hope you find something you love somewhere else (hopefully in my VIP Club).
Victoria Close from Bikudesigns talks kimono, business, Japanese design, life in Tokyo and all things lovely.