Off on a Whim is the creative work of Erinn LaMattery who began her small business in 2011 as way to support her family doing something she loved. Originally from California, she settled in Japan in her youth and it is now where she calls home. Off on a Whim’s motto comes from the philosopher Rumi:
"Let the beauty you love be what you do.”
Natural stones and real materials are the base of her work, born out of a long love affair with the beautiful nature of stones and their strong connection to the world around. There is (almost) no stone she doesn’t love and it’s very hard to walk out of a stone shop without adding something new to her collection.
Her work is also very customer-led. From the beginning of Off on a Whim she worked closely with customers to design and build their dream pieces. 90% of the pieces at offonawhim.com began as a custom request and evolved into a final product. Communicating, designing, tweaking and completing a custom project brings so much satisfaction that every project is her new favorite.
She is 100% self-taught through online tutorials, YouTube, asking other jewelry artists and the good old ’try and see and try again!’ method. Maybe not the fastest way to learn a craft, it is definitely a rewarding way, that moment when it all comes together and looks just how it was imagined.
With 4 kids and 5 grand-kittens, life keeps her busy and every time she’s asked ‘what do you do in your free time?’ her response is ‘What is free time??’ But if she had more free time it would be spent baking, traveling, and studying programming.
Erinn’s beautiful jewellery will be popping up at the Biku & Co. pop-up 5-10th October 2022 just in time for some holiday shopping.
Find out more about our pop-up members here.
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I'm Victoria, the founder, designer and creator at Bikudesigns, a vintage kimono accessories brand in Tokyo, Japan.