Biku Loves: Root and Blossom

The fabulous Lena from Root and Blossom created a business from a personal breakthrough. Now she's helping others to organise their cash and supporting charities along the way.

Hi! My name is Lena, and I am the owner of and maker at Root and Blossom. I sell personally handmade, high-quality cash wallets that equip people to be organized with their finances, whether it's for budgeting, currencies when traveling, or staying tidy. 

Root and Blossom was a brand name I remember hitting me square across the back of my head in 2009 one night while walking through a parking lot to my boyfriend's (now husband) truck. In retrospect, my life lacked many advantages growing up but for whatever reason, I never saw it that way. I've always lived with the mentality that life is what you make of it; regardless of your situation, you need to take root and blossom to thrive.

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In 2014 my husband and I were young, newly married with a one-year-old and pregnant. We were overwhelmed with the world of money, investing, saving, and spending. We took a financial class that focused on cash budgeting, the idea being that it's critical to physically feel the painful emotions associated with giving money over and seeing money leave your wallet each month that wasn't present when mindlessly swiping a card.

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I was already quite overwhelmed with switching away from social spending norms that I needed to find a way to make it less of a hassle at the checkout stand fiddling with my money, so I designed, constructed, and began using my wallet! Having all my budgets organized into simple zipped pockets in one place allowed me to organize and handle my money and budgets with ease and confidence.

After two years, my husband and I were able to rid ourselves of debt because we now truly felt and saw the value of a dollar. Throughout that experience, I'd got checkout employees and other customers in line asking me where I bought my wallet and how they could get one. I started making individual sales here and there, but then those people had friends or family that they wanted to pass my information along to, which eventually led to my first Etsy wallet sale on September 2, 2014.

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Over the last five and a half years, I've learned that people around the world desire these wallets for more reasons than my intended purpose, and I adore that! I set out to solve the problem of simplifying budgeting, but I also helped solve the problem of organizing currencies for people who are traveling through multiple countries and thrifty shoppers wanting a practical way to divide their coupons. 

What I want potential customers to know about my business is that when you buy from Root and Blossom, you're not only supporting a single small business, you're supporting multiple!

It's my business philosophy that there is room for everyone, and the success of my business is because of the other team players in the arena. I also find it beautifully poetic that financial frustrations and burdens led me to a place of financial freedom where I now have the means to donate and support charities more than I was capable of previously! The bigger my business grows, the more I can give, and that's what keeps me in it. 

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HOW TO FIND ROOT AND BLOSSOM

If you are interested in checking out my cash wallets, please visit my shop at www.rootandblossom.etsy.com! You can also find the latest Root and Blossom information through Instagram, @rootandblossom. XO

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