Welcome to Kelly Wetherille, the multi-passionate brains behind the new bath and body brand, Shizen Natura. This month I'm delighted to be collaborating with Kelly on the Biku Self-Care Kit, a treat kit for these uncertain times. Get your kit in the Biku webshop here.
What do you sell/ make/ do?
I sell natural products that help people to get back to basics and away from all the nasty chemicals that permeate our lives. Everything is handmade in small batches, using just a few easy to understand ingredients, most of which come from plants.
Tell us about your business story? What is the 'why' behind your brand?
For my day job I am a journalist covering the fashion and beauty industries in Japan. I get a lot of freebies from companies, and I became very conscious of the excess waste. At the same time, I started looking more closely at the products I use every day and their ingredients. Even those that professed to be natural often weren't, and they were always packaged in plastic. I thought that maybe I could do better for myself and the planet, and I started developing my own recipes that would be simpler, more natural versions of the products I loved. I did this as a hobby for about three years before I started sharing some of my creations with friends as gifts. Eventually those friends started asking to purchase more of my products from me, and that's when I decided to turn my hobby into a business.
What's your business philosophy?
I think every business must at its heart have something to give back; something that makes the world a better place. Existing solely for the purpose of profits is no longer acceptable, and many young consumers feel the same way. If your business is honest and ethical, sales will follow.
What problems are you solving for your customer?
Providing simple, all-natural yet effective daily products that are not packaged in plastic.
How can people shop from you?
I am still working on my website (I have three other jobs, so it's taking me a while!), but for now people can send me a direct message via my Instagram or Facebook pages.
I'm Victoria, the founder, designer and creator at Bikudesigns, a vintage kimono accessories brand in Tokyo, Japan.