Any perfectionists out there?
Yeah, I used to be one too. The first incarnation of Biku was pretty intense. Everything had to be ‘just so’ and I refused to move unless it was complete and perfect. So you can see the drawback? Things moved at a slow pace, and not because I wanted it to. This is still a business after all. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Something changed in me after having kids. Life became unpredictable, rushed, messy and time-sensitive with babies around. Good enough became good enough. It was at that point that I learned to move before I was ready. ⠀⠀⠀⠀
Case in point is my logo restyling (by http://www.vera-verita.com/). The logo rolled out months ago on social media and my website etc., then came printed marketing materials. Now my custom stamps are here and the final stage will be branded stickers and earring cards.
Magically, over the three years since I rebranded, my business has evolved quicker than I could have planned. In fact, I still have no business plans to this day (other than to stay financially afloat). Opportunities arise, I go with my gut and take them. Or not. The old Biku would have deliberated, planned, analysed and prepared. The new me launches into the air and sees where the wind takes me. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #jewellery #smallbiz #smallbizlove #branding #restyling #justdoit #move #newlogo #logorestyling #logo #perfectionkillsjoy #letgoofperfection
I'm Victoria, the founder, designer and creator at Bikudesigns, a vintage kimono accessories brand in Tokyo, Japan.