I'm often asked where the Biku concept came from. Back in the day my response was a rather long-winded affair with twists and turns and tales of unrequited design love. But after several years of making, sourcing, talking to kimono vendors, thinking deeply, learning how to pitch, studying, focusing on brand messaging and thinking a LOT more, it boils down to this simple phrase. 'Re-purposing forgotten things.' Forgotten things, places and people make me sad. I wondered, 'How can I make the useless useful? How can I make the once-loved re-loved? How can I make the damaged beautiful? How can I make forgotten things remembered?' And in that process I remembered myself again.
On a more detailed level, Biku has a bunch of values that set it apart from other businesses, values that make it unique. The concept is based around 4 elements that came from my own life as a mum and business owner.
The Biku brand is still developing and more ideas are swimming around my head every day. It's pretty exciting stuff to be on this ride, Want to join me?
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Victoria Close from Bikudesigns talks kimono, business, Japanese design, life in Tokyo and all things lovely.